THE DESIGN
I gotta tell ya, folks. When I was cookin' up this design, I had a real hankerin' for that old-school feel. My aim was to get you all feelin' that sweet nostalgia while bringin' somethin' fresh to the table - or should I say, to the cooler. I wanted you to take one look at that handle and think back to all them good times you had knockin' back a few cold ones with your nearest and dearest. It's all 'bout bringin' folks together, am I right?
Programs used: Illustrator, Dimension, and Blender/Cinema4D
Programs used: Illustrator, Dimension, and Blender/Cinema4D
RITUAL AND HABIT
Do you ever find yourself wanting to enjoy your beer from a stein or a mug, but it's been a real tough day and you just don't feel like pouring your beer into one? Maybe you always use a stein, but get frustrated by the foam because you can't pour the beer perfectly. Or maybe you'd like to use one, but you know the glass in the cupboard isn't as cold as the can. You're not as prepared as your buddy who's a beer connoisseur and keeps a bunch of steins in the freezer. Well, this is the solution for you!
Introducing FLAGON STOUT ALE - it comes with a handle! You don't have to do a thing except put that six pack in the fridge to chill. Still not sold? Don't worry, the top pops right off to give you the same drinking experience you'd get from a stein.
But what if you want the beer, but not the handle? That's dumb, you say? No worries, my friend! The handle is easily removable! So go ahead, enjoy your beer however you like - with or without the handle.
THE TRADITION
Cheers! Now, when we have a sip of our beloved beer, we don't just do it for the taste alone, do we? No way! We raise our glasses for a whole bunch of reasons! First off, toasting is just plain fun! It's a way to connect with others and feel part of something special. Plus, it engages all of our senses and makes us feel alive! And let's not forget the most important reason of all: to show our friends and family that we care about them, and that we didn't put any funky stuff in their drinks (ha!). So, while we all know that clinking your cans together just doesn't have the same ring to it as a nice hefty stein or glass, we still want to encourage everyone to raise a glass and toast as often as possible! Cheers to that!
FORM AND FUNCTION
So, check it out. This handle right here? It's gonna be your new best friend. It's a replacement for that old, boring mug or stein you've been using. And let me tell you, it's made of some seriously cool stuff - light, sturdy, and easy to grip. No slipping or breaking when you're raising a toast, trust me. Plus, it'll keep your beer nice and chilly for way longer, since your hands won't warm up the can.
Here's the best part, though - this handle is tension-based. That means you just give it a firm push and it'll unhook from under the can's rim. Easy peasy, right? You can take it off whenever you want, or pop it onto any other 355ml can.
And get this - the handle is made of a PLA-based wood filament, with cork, wood dust, or other powdered wood derivatives. It's durable, it's got a cool texture that fits our aesthetic, and it's super cheap to produce. Plus, it's reusable and compostable, so you can feel good about using it. Pretty sweet, huh?
SECONDARY PACKAGING
When it came to the secondary packaging for our new beer, I knew I wanted it to be in sync with the primary packaging. We're talking about using the same signs and symbols to stir up that emotional reaction in you, just like the primary packaging does. Plus, I wanted it to be unmistakably our beer, you know what I mean? That's why I made sure those handles were jutting out on the sides - to pique your curiosity, to make you wonder what's inside. And hey, we even threw in a handle on the box so you can easily tote it from point A to point B. No more awkwardly carrying those cans by your fingers or under the arm, am I right?
When it comes to the circular design of our secondary packaging, we're using 99% recycled materials. And for shipping, I'm all about that gummed paper tape. It's made from 25% recycled materials and is 100% recyclable and compostable all on its own. So, you can toss everything into the blue bin without any worries. Let's do our part for the planet, shall we?
