So, the idea behind this package design was to really connect with a specific group of people who would engage with it. I wanted to create something that would be totally "instagramable" as per our project requirements. Specifically, I aimed this package design at all you label peelers out there. With my special line of Beerd beers, you can peel off the label and wear it as a beard! And, if you participate, you might even win a prize from the treasure map when you scan the QR code on the label's pack. Plus, we're encouraging everyone to snap some photos of themselves and their pals wearing the beard and post 'em on Instagram, just like in the ad below. Let's have some fun, people!
Programs used: Illustrator, Dimension, and Blender/Cinema4D
Ad that demonstrates the label peel beard.
Scan QR Code for your chance to win!
